HANKOOK TIRE 2025 SDF, Seoul

Year. 2025

Usage. Pop-up Store

Floor Area. 108ใŽก

Location. COEX 3F Hall C, 513 Yeongdong-daero, Gangnam-gu

Work Scope. Space Design

Director. Jihoon Lim

Space Design. Sol Choi, Jiwoong Kim

Construction. Seokhyeon Ji, Jaehyun Lee

Photographer. Yoochun Park, Younggeun Song

Partner. Hankook Tire, Model Solution,

              Seoul Nation University (Disco Lab)


ํ•œ๊ตญํƒ€์ด์–ด ์„œ์šธ๋””์ž์ธํŽ˜์Šคํ‹ฐ๋ฒŒ ์ „์‹œ๋Š” ์ง€์†๊ฐ€๋Šฅํ•œ ๊ธฐ์ˆ ๊ณผ ๋””์ž์ธ ์—ฐ๊ตฌ์˜ ๊ฒฐ๊ณผ๋ฅผ ํ•˜๋‚˜์˜ ๊ฒฝํ—˜์  ํ๋ฆ„์œผ๋กœ ์ œ์‹œํ•˜๋Š” ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค.


์ „์‹œ ๊ณต๊ฐ„์€ ์ด์งˆ์ ์ธ ์žฌ๋ฃŒ์˜ ์กฐํ•ฉ์„ ์ •์ œ๋œ ์‹œ๊ฐ ์–ธ์–ด๋กœ ๊ตฌ์กฐํ™”ํ•จ์œผ๋กœ์จ, ๋ธŒ๋žœ๋“œ๊ฐ€ ๋ฐ”๋ผ๋ณด๋Š” ๋ฏธ๋ž˜์˜ ๋ฐฉํ–ฅ์„ฑ์„ ๊ณต๊ฐ„ ์ „์ฒด์— ์ผ๊ด€๋˜๊ฒŒ ๋‹ด์•„๋ƒˆ์Šต๋‹ˆ๋‹ค.


ํ‚ค๋„คํ‹ฑ์›”๊ณผ ๋น„์ „ํƒ€์ด์–ด๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ์žฌ์ƒ ์†Œ์žฌ, ์‚ฐํ•™ ์•„์นด์ด๋ธŒ, ์‹คํ—˜์  ๊ตฌ์กฐ๋ฌผ์ด ์œ ๊ธฐ์ ์œผ๋กœ ์—ฐ๊ฒฐ๋˜์–ด, ๊ด€๋žŒ๊ฐ์˜ ๋™์„ ์ด ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ด์–ด์ง€๋„๋ก ์„ค๊ณ„๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

ํ๋ธŒ๋ผ๋‹ค๋ฅผ ์žฌํ™œ์šฉํ•˜์—ฌ ์ œ์ž‘ํ•œ ํ‚ค๋„คํ‹ฑ ์˜ค๋ธŒ์ œ๋Š” ๋ฌผ๊ฒฐ์ฒ˜๋Ÿผ ์›€์ง์ด๋Š” ๋ชจ์Šต์„ ํ†ตํ•ด ์ง€์†๊ฐ€๋Šฅ์„ฑ์ด๋ผ๋Š” ์ถ”์ƒ์ ์ธ ๊ฐœ๋…์„ ๊ฐ๊ฐ์ ์œผ๋กœ ํ™˜๊ธฐํ•ฉ๋‹ˆ๋‹ค.